About Facing West Boutique

At Facing West Boutique, we believe every woman deserves to feel that head-turning, heart-lifting confidence—the kind that comes when you're truly feeling yourself. Our boutique is more than just a place to shop; it’s a celebration of the bold, free-spirited essence of the modern cowgirl.

Rooted in the grit and grace of the Western way of life, our collections are inspired by open skies, dusty trails, country tunes, and that undeniable cowgirl confidence. From timeless denim to fringe-detailed statement pieces, Facing West is here to outfit your journey. 

Our mission is simple: to help every woman embrace her individuality, explore her style, and harness the empowering spirit of the cowgirl. So here’s to confidence, country roots, and clothes that make you feel unstoppable.

About the Owner

Hey y’all, I’m Morgan — the heart behind Facing West.

After a few trips out west, I fell hard for the confidence, style, and unapologetic spirit of the cowgirl lifestyle. That bold, fearless energy stuck with me, and I knew I wanted to bring that same feeling to women everywhere.

Facing West was born out of that fire with you in mind: the dreamer, the go-getter, the one who shows up with grit and grace. From fringe to denim, every piece is handpicked to help you tap into your inner cowgirl, so you can walk a little taller, feel a little freer, and show off your style with confidence.

Since becoming a mama, that mission has taken on even more meaning. I want my son to grow up knowing what it looks like to chase your dreams with everything you’ve got and that starts with me leading the way. So I’ve poured my heart and soul into Facing West, creating a space where you can rediscover your boldness, own your style, and feel unstoppable.

Whether you’re juggling babies, big dreams, or both, I’m so glad you’re here. Let’s ride our own trail together 🤎